I help leaders stop spinning and start gaining clarity, coherence, and momentum — especially during periods of growth, transition, and complexity.

About Rebecca Ullrich

My work isn’t about traditional leadership execution alone. It’s about aligning vision, systems, and people in ways that produce measurable performance while creating space for innovation and collaboration.

For more than 30 years, I’ve partnered with founders, CEOs, executive teams, and creative organizations to build brands, operating systems, and high-performing teams across direct-to-consumer and multichannel businesses.

My career has lived at the intersection of strategy, creative leadership, and operational excellence. I’ve led brand revitalizations, scaled creative organizations, modernized content and production systems, and aligned storytelling, customer experience, and execution across catalog, ecommerce, and emerging platforms.

But what has always delivered the greatest impact isn’t just what gets built — it’s how it gets built.

I specialize in creating clarity where complexity has accumulated: aligning teams, improving how work flows, strengthening accountability, and designing systems that allow people to do their best work in a healthy, sustainable way.

How I Work

Great leadership balances vision with structure, humanity with accountability, and creativity with disciplined execution.

In practice, that means:

• Designing clear strategies teams can actually operationalize
• Building systems that eliminate friction and rework
• Aligning people around shared goals and ownership
• Elevating customer experience without chaos
• Creating environments where collaboration thrives and performance scales

I’m known for bringing calm to fast-moving environments, for seeing both the big picture and the operational details, and for turning complexity into clarity.

Leadership Philosophy

I focus on results — and the people who deliver them.

My style is empathetic, collaborative, and grounded in accountability. I help teams perform with clarity, ownership, and purpose while building the systems that support sustainable success.

Rather than pushing harder, I optimize how work happens — creating space for innovation, better decision-making, and stronger collaboration,

What Leaders and Teams Often Appreciate

Throughout my career, leaders and teams I’ve partnered with consistently value:

• My ability to stabilize organizations during change
• Clear prioritization and decisive leadership
• A grounded, collaborative leadership style
• Connecting strategy, execution, and people
• Driving strong business results through alignment and clarity

Why Embedded & Advisory Work?

After years of leading inside complex organizations, I chose to partner with companies in a more focused, embedded way — through short, high-impact engagements that create meaningful momentum without long-term risk or overhead.

This model allows me to:

• Step in quickly where clarity is needed most
• Deliver practical, measurable progress
• Empower teams rather than replace them
• Leave organizations stronger than I found them

Whether through a 90-day pilot, targeted advisory work, or ongoing embedded leadership, my goal is always the same: build systems, teams, and strategies that work — and keep working.

Who I Partner With

• CEOs and leadership teams navigating growth or change
• Organizations undergoing integration or complexity
• Teams seeking performance improvements without adding executive headcount

Beyond the Resume

I’m deeply systems-oriented and grounded in the belief that sustainable success comes from alignment — between people, process, strategy, and purpose.

In recent years, I intentionally stepped back to reassess how I want to lead and contribute moving forward — prioritizing clarity, health, and meaningful impact alongside performance.

That perspective now shapes how I partner with organizations: with focus, integrity, and a long-term view of what truly drives results.